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Paid Advertising Campaigns
Location
Winnekta, IL
Role
Marketing Manager
Date
October 2020 - October 2022
Campaign Approach
For both the prospecting and retargeting campaigns, I utilized a mix of vibrant imagery from a recent content shoot, lifestyle-driven product mockups, and a refined selection of brand elements to create colorful, compelling, and concise ads tailored to each platform’s audience and format.
Key Elements
Meta Ads: Focused on visually engaging carousel and video ads targeting nature enthusiasts, solo travelers, and wellness seekers.
Google Ads: Emphasized keyword-rich, search-driven campaigns to capture high-intent customers actively looking for outdoor lifestyle products.
A/B Testing: Conducted continuous testing on headlines, CTAs, and visuals to optimize ad performance and maximize ROI.
Targeting: Used geo-targeting and interest-based segmentation to reach empty nesters, adventurers, and environmentally conscious consumers.
Results
Increased website traffic by 27% within the first month.
Achieved a 15% lift in conversion rates across targeted product pages.
Strengthened brand recognition through cohesive and impactful digital advertising aligned with a.c.e. Nature's mission to inspire people to admire, connect, and explore the outdoors.
For a.c.e. Nature’s paid advertising campaign, I designed and executed a dynamic cross-platform strategy, leveraging the brand's core values: admire. connect. explore. The campaign aimed to showcase the brand’s lifestyle products while driving increased engagement and conversions across Meta (Facebook & Instagram) and Google Ads.
This campaign exemplified my ability to merge creative content with data-driven strategy, delivering measurable results for a growing lifestyle brand.
